Just another London cyclist... Ted Baker joins the peloton, and looks fantastic!


There are some things which are seen as ubiquitous to London, and as demonstrated over the incredible Ride London weekend the humble bicycle is gradually becoming one of them

So is a unique sense of sartorial style and clothes which are cut to perfection, blending functionality with a bit of flair.  Which is why I was excited to hear that London fashion house Ted Baker had been so inspired by the re-emergence of the bike that they've created their own special range of super stylish cycling togs.  


One of the reasons I love cycling so much is because it allows you to be part of the city whilst enjoying the city - the streets are like theatres where we all play a role, which is why I like to look my best when on my bike.

Ted Baker are based in St Pancras, their offices wedged between the Royal College Street bike track and the Regent's Canal.  Looking out their window they saw cyclists of all shapes and sizes rolling past every day and knew there was a place for a new range of clothing for on and off the bike.  As they explain on their blog: "We concluded that the only thing for it was to design a cycle-friendly collection that would survive even the most strenuous commute and still look freshly pressed on the dismount."  
The name of the collection?  Raising the Handlebars by #TedBiker.

So having designed a range of clothes for London cyclists, they needed a cyclist from London to take them for a test ride, and I was more than pleased to oblige...



The collection features a wide range of cycling apparel; from long sleeve zip through jerseys in navy blue and burgundy with track detailing, to a beautiful blazer in anti-bacterial treated premium cotton to ensure you're smart and fresh on your bike or in the boardroom.  Test riding the collection gave me first hand experience of how it handles when you're riding around frenetic old London, and I loved the Dipstic printed collar polo which has a cute bicycle chain motif, and the trim chinos which were so comfortable to ride in and will last a life time with their quality tailoring.


Of course, cycling clothes are dime a dozen these days with some more elegant and practical than others, but what I particularly like is how Ted Baker have really paid attention to detail with their cycling range.  The chinos have secret zip up pockets to squirrel away your Boris Bike key, or something to eat for a longer ride.  The buttons on the blazer are embossed with tiny bicycle wheels., whilst the collars on the jerseys lift up to reveal a simple safety feature; a reflective stripe for those late night rides home.  Greasy bike chains can be a pain, but the trouser legs fold up and can be pinned in to place with a cleverly concealed fastener, whilst the rear pockets can be turned out to show off a reflective trim.  Both the shorts and trousers have reinforced seats to ensure longevity in the saddle... the list of little cycle-friendly touches goes on.


Riding around Camden with a film crew and photographer in tow, dressed up on a beautiful British-built bicycle was such a fun experience, we had a great time putting the film together showing off these fantastic London cycling clothes.  If I look like I'm concentrating really, really hard in the film above it's because I was focused on riding without ending up in the back of a filming truck which the cameraman, sound crew and director were hanging out the back of...  just another typical London bike ride, right?

You can check out the entire collection exclusively on the Ted Baker website here, whilst their blog explains how they were inspired to create a cycling rangeThis interview on their site features more photos and looks at my favourite places to ride in London and why I love it so much, do have a look around and see you looking smart rolling on the roads soon!

This is a sponsored blog post.

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8 comments:

the leisurist said...

You look great!

Too bad when they watched all of the cyclists go by, then didn't spot any women. Would be nice for them to have a women's range as well.

-s

ibikelondon said...

Thanks @the leisurist I was amazed at what can be achieved with beautiful clothes, complimentary lighting and a lot of hard work in post production - I almost look half presentable ;)

I agree it would be really fantastic if Ted Baker were to be inspired to create a cycling range for women too. Fingers crossed!

Paul M said...

Well, the bike certainly looks the part with the clothes - short handlebars and what looks like single speed. Of course it should have had no brake levers to be really convincing!

ibikelondon said...

Paul you make me laugh! I love my two front teeth too much to ride brakeless in the city ;)

The bike was a Charge Plug, they're based in Somerset and it was a really nice ride. I was only sad to give it back at the end of the day, it was lots of fun.

Sparky said...

I like the idea but do these designers not think women ride bikes or something? Particularly since Ted Baker does an extensive womens range normally.

ibikelondon said...

I hope so too Sparky! Of course some of the pieces in the collection are interchangeable between genders, but it would be great if there is a women's range too.

Kerena Fussell said...

Some lovely stuff here for the lads. One day the ladies range won't be a second thought! :)

Anonymous said...

I think these gloves would match perfectly with the outfit!

http://seijaku.co.uk/japaneselifestylestore/home/43-bikers-black-leather-gloves-spring-summer.html